How large is the mobility industry? This nascent and fast-growing system, in which novelties, disruptions and new trends are common, is easy to admire, but
White Paper: The New Auto-Mobility Value-Chain
A core assumption in the traditional automotive value chain is the behavior of the end user – individuals at the very end of the value
Future-Proofing Autonomous Vehicles with Flexibility, Learning and Self-Healing
Last month’s CES featured countless autonomous pods from OEMs, suppliers and consumer electronics companies, all designed with great expectations for how passengers eventually will spend
Momentum and Talent in Deutschland
Nothing breeds complacency like unchallenged dominance. Just ask the German national football (soccer) team. Like this year’s World Cup squad, the German auto and energy industries
“Real” car companies must stop investing in the past
On July 1st, Elon Musk declared Tesla to be a “real car company”, after overcoming “production hell”* and hitting ambitious targets for its new Model
Autonomous Driving Index
Over the last few months, I have had the pleasure of collaborating with consulting firm Progenium in creating the first, comprehensive Autonomous Driving Index. We
Branding for The Mobility Revolution™
When I was in school, you either liked Ford or Chevy, BMW or Mercedes. Comparing Ferrari and Lamborghini trading cards was fun. Everyone picked a car-brand and identified with
Quattroruote Keynote Speech Online
Lukas Neckermann was a keynote speaker at Quattroruote Day in Milan, celebrating Italy’s celebrated auto magazine’s 60th anniversary. The full speech is now available to