Last month’s CES featured countless autonomous pods from OEMs, suppliers and consumer electronics companies, all designed with great expectations for how passengers eventually will spend
“Real” car companies must stop investing in the past
On July 1st, Elon Musk declared Tesla to be a “real car company”, after overcoming “production hell”* and hitting ambitious targets for its new Model
Smart Cities, Smart Mobility: Success is not a coincidence
Since writing The Mobility Revolution in 2014, I have been living, breathing, thinking and consulting about the three core topics that make up smart mobility:
Branding for The Mobility Revolution™
When I was in school, you either liked Ford or Chevy, BMW or Mercedes. Comparing Ferrari and Lamborghini trading cards was fun. Everyone picked a car-brand and identified with
Why bet on a dying horse?
I had the pleasure of speaking on The Mobility Revolution at an industry conference filled with 300 internal-combustion-engine developers last week. As usual, I shared
Quattroruote Keynote Speech Online
Lukas Neckermann was a keynote speaker at Quattroruote Day in Milan, celebrating Italy’s celebrated auto magazine’s 60th anniversary. The full speech is now available to