The ship has sailed. All new cars will be electrified by 2025 (a bold, almost ridiculous assessment when I wrote it in my first
“Real” car companies must stop investing in the past
On July 1st, Elon Musk declared Tesla to be a “real car company”, after overcoming “production hell”* and hitting ambitious targets for its new Model
Smart Cities, Smart Mobility: Success is not a coincidence
Since writing The Mobility Revolution in 2014, I have been living, breathing, thinking and consulting about the three core topics that make up smart mobility:
Branding for The Mobility Revolution™
When I was in school, you either liked Ford or Chevy, BMW or Mercedes. Comparing Ferrari and Lamborghini trading cards was fun. Everyone picked a car-brand and identified with
Why bet on a dying horse?
I had the pleasure of speaking on The Mobility Revolution at an industry conference filled with 300 internal-combustion-engine developers last week. As usual, I shared
Quattroruote Keynote Speech Online
Lukas Neckermann was a keynote speaker at Quattroruote Day in Milan, celebrating Italy’s celebrated auto magazine’s 60th anniversary. The full speech is now available to