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Branding

New Brands for New Mobility
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  • Tag: Branding

Branding for The Mobility Revolution™

  • March 22
  • Lukas Neckermann
  • All, Mobility, Strategy

When I was in school, you either liked Ford or Chevy, BMW or Mercedes.  Comparing Ferrari and Lamborghini trading cards was fun.  Everyone picked a car-brand and identified with

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