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09 September

Mobility-as-a-Service goes global

I’ve said it before, the age of “default car” is dead. Urban-dwellers and millennials are choosing apps over steering wheels. Citymapper, Moovel, Moovit, Ally App,

17 July

Utility Mobility, or Sheer Driving Pleasure

Several weeks ago, BMW unveiled its concepts for connected and shared mobility at an event in London’s Roundhouse.  At the presentation, Board Member Peter Schwarzenbauer confided that

22 March

Branding for The Mobility Revolution

When I was in school, you either liked Ford or Chevy, BMW or Mercedes.  Comparing Ferrari and Lamborghini trading cards was fun.  Everyone picked a car-brand and identified with